The menu is the calling card of any catering establishment: a cafe, a club or a restaurant. If in life books are judged by covers, then in the restaurant first impression is formed when you hold a menu in your hands. This is the most important detail of your institution, because it is for the quality of the menu that visitors determine for themselves the level of the chosen place. The menu is not just a list of dishes and drinks, but an effective advertising tool that can make a person have an appetite and thereby increase your income. The menu is equally important part of the image of the institution as the uniform of the staff, signs, interior, etc. There are a lot of options for the manufacture and printing of the menu, which depend on the design and imagination of the owner of the institution.
Printing of menus is most often done with two printing technologies: digital and silk screen. This is due to the fact that usually the menu printing is done in small runs, and because of the importance of the result, a variety of post-printing technologies is used. In this article we will look at the options for creating a menu from the simplest to the most complex and exclusive options. If this menu is for a cafe or bar, then it can be printed on separate A4 sheets and fastened to a spring or staples. There may be many such sheets, and they can be booklets or folders with nested sheets. More advanced establishments prefer to laminate the menu into a dense laminate, which prolongs life and is convenient from a practical point of view: you can wash off oily stains or accidentally spilled juice. More difficult options are the manufacture of leather folders for the menu, as well as screen printing menu.
Menu manufacture has a lot of finishing processes, so many that it is difficult to even say whether there are standard types of menu production. Creating of a menu starts with the selection of paper, it can be coated glossy or matte paper of various densities, or it can be designer cardboard, plastic, thick fabric or even leather. In the manufacture of the menu, it is often done in non-standard sizes and formats in order to stand out from the crowd and create a unique style of the establishment, for this purpose they use a knife for figure die cutting or a cutting plotter. These operations increase the price of the menu, but successful places can afford it. Menus for a restaurants are often made on designer cardboards, of which there are more than five hundred types, and also decorated with silk-screen printing with pantones of gold or silver, hot embossing or covered with selective varnish, velvet. Fastening the menu also has so much diversity: staples, rivets, thermal binders, leather folders, bolts, rings and much more.
In other words, printing and making a menu can be both typical and a work of printing art. It is defined with a design of a menu. This is a very important and possibly long way to create a menu. The design of the menu depends on the corporate style of the restaurant, but in any case, the quality of this complex task depends on the level of the designer. Another feature of the menu design is its photos, it is important to make them high-quality and tasty. For this, the advertising agency "Vmeste" can offer the services of experienced photographers and high-level designers who can create a stylish, fashionable and non-repeatable menu design.
For ordering a menu or if you need advice on its production and printing, call our managers, they will be happy to help you.
Menu production prices:
The price for printing the menu is calculated individually and depends on:
- Volume (1, 10, 20 ...)
- The number of pages (1, 4, 8 ...)
- Production materials (coated paper, designer cardboard, plastic, fabric, leather ...)
- Printing technologies (digital or silk screen)
- Postpress processing (cutting, stamping, varnishing, velvet, hot stamping foil ...)
- Fasteners (paper clips, rivets, termal binder, springs ...)